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HealthPocket Privacy Policy

We want HealthPocket to be the most useful, trusted place for consumers to make smart health insurance decisions and save the most money on their out-of-pocket healthcare costs.

Our Privacy Policy is one of the reasons we are unique from other companies. You will never need to trade your personally identifiable information in order to compare health insurance plans on our website. You can always compare plans anonymously on HealthPocket.

Personal Information

Information that could identify you, such as your name, birth date, contact information, and health and financial information is your Personally Identifiable Information. Some information standing alone, such as your zip code are not Personally Identifiable Information, but when they are combined with other information, they can become so—for example, your last name, birthdate and zip code.

We do NOT collect your Personally Identifiable Information unless you choose to provide it to us.

If You Choose to Provide Us with Your Personally Identifiable Information

HealthPocket always respects your privacy and there are only three ways by which you can provide us with your Personally Identifiable information:

  • Email Us - If you ask us a question, you have the option of providing an email address so that we can notify you when the answer to that question is posted. In this case, your email address is not used for another purpose
  • Call Us – HealthPocket does not collect any personal information communicated during a call to a phone number listed on our web site. We may document your phone number and call duration as part of the partner quality assurance and marketing analyses we perform, but we do not record the calls between you and the partner who answers your phone call
  • Provide Us Your Name & Phone Number to Get Help with Insurance - If you provide us with your name and phone number to receive help with health insurance, we will only provide that information to one or more partners that will respond to your inquiry. You NEVER have to provide HealthPocket with your phone number or email to receive a personalized quote; you have the option of calling the toll-free number provided or following the links to a partner’s site.
  • If you no longer wish to receive communications from HealthPocket, you can select “unsubscribe” from our emails or email us at; for texts, text STOP in response to our text on a mobile device. We cannot control the opt-out lists of our partners, and recommend that if you no longer wish to receive communications from our partners, you contact the partner directly.

Anonymous Information

Information you enter into our website to produce premium quotes or adjust plan rankings based on your health considerations is used for that purpose and is not identifiable to you personally. The process remains anonymous.

Like many companies, we may use cookies and other technology to make our tools easier to use and to ensure security. A cookie is a data file that we transfer to your computer’s hard drive so that each time you visit our website, you don’t have to re-enter your information to get a quote. A cookie does not collect your personal information. You can disable cookies, just follow the instructions on your web browser. However, without cookies, you may not be able to use some of our customized features.

We also use third-party technology, such as Google Analytics. We do not control these technologies, nor do we have a say in their privacy policies. You can learn more by visiting and you might be able to opt-out of some of this advertising; visit Opting-out will not block all ads; you may still receive generic ads.

Some browsers have a “Do Not Track” preference that signals you do not want your web activity tracked. These features don’t have an industry standard yet, so we currently do not recognize them.


While on our site, you may see links to other websites. In addition, if you select a health plan on our site, or choose to call the toll-free number provided, you will be transferred from us to a partner that provides insurance services. While we strive to work with only the best, consumer-friendly companies, we control only the Privacy Policy on Please check the privacy policy of the partner.


If you are resident of California, you have the right to obtain from us a list of what personal information we shared with a third party for direct marketing in the preceding year. The law, California Civil Code Section 1798.83, is called the “Shine The Light” law.

You may make your request once a year. It is free of charge. Under Section 1798.83, we do not share your personal information with third parties for direct marketing. We only provide your personal information when you request insurance information from one of our partners, and even then it is shared only with the authorized partner(s).


The Internet is a powerful knowledge engine and while we all enjoy the convenience of searching, sharing and purchasing online, it’s important to remember to be web wise. When sharing your information, please take precautions--use security software, keep your software up to date, and only provide your information to sources you trust.

Our site is intended for a U.S. audience only and our Privacy Policy is designed to comply with U.S. law.

From time to time, we will update this Privacy Policy. We will post the new date at the bottom of this Policy and the changes will become effective when posted. By using our site, you are signaling that you accept our Privacy Policy.

Our site is not intended for, nor directed to, individuals under 18 years of age. If you believe that a child has provided information to us, please contact us.

We hold ourselves to our privacy commitment and we only collect and share Personally Identifiable Information under limited circumstances. However, we reserve the right to disclose Personally Identifiable Information if we believe, in good faith, that the law requires we do so. For example, if we receive a judicial order or a subpoena from law enforcement, we will be obligated to turn over our records.

We want your feedback. Please email us at

Please review our Terms of Use as well.

HealthPocket is a free information source designed to help consumers find medical coverage. Whether you are looking for Medicare, Medicaid or an individual health insurance plan, we will help you find the right healthcare option and save on your out of pocket healthcare costs. We receive our data from government, non-profit and private sources, and you should confirm key provisions of your coverage with your selected health plan. If you select a plan presented on our site, you will be directed (via a click or a call) to one of our partners who can help you with your application. Our website is not a health insurance agency and not affiliated with and does not represent or endorse any health plan. HealthPocket, Inc. is a wholly owned subsidiary of Health Plan Intermediaries Holdings LLC (NASDAQ: HIIQ)